MARKET INFO
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Louisville is Kentucky’s largest city and The Courier-Journal is Kentucky’s largest, most far-reaching newspaper. Read by over 400,000 adults every weekday and more than 600,000 each Sunday, The Courier-Journal delivers exceptional reach of every type of audience segment.
On the digital front, courier-journal.com, is Kentucky’s number one local media site. Averaging 19 million page views and more than one 1.4 million unique visitors every month, courier-journal.com and its companion sites effectively serve the needs of loyal online audiences.
Courier-Journal Media has several multi-platform opportunities that will target your top customers and successfully deliver your message to them. It's our understanding of the marketplace, complemented by our wide variety of products, that enables us to deliver better results than any other local media company.
The powerful convergence of print and digital has positioned Courier-Journal Media
as Louisville’s top advertising choice for reaching local consumers. |
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Louisville’s Core Base Statistical Area (CBSA) is a 13-county market that includes four counties in Southern Indiana and nine counties in Kentucky. (Jefferson County and the city of Louisville share the same geographical boundaries.)
2009 METRO LOUISVILLE (CBSA) STATISTICS:
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Total Population: |
1,253,100 |
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Total Households: |
507,300 |
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Median Household Income: |
$47,500 |
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Median Home Value: |
$134,200 |
LOUISVILLE IS A TOP 50 MARKET FOR RETAIL SALES:
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Local residents wield enormous consumer buying power. Louisville is ranked 43rd among all metro markets, with retail sales of more than $23.8 billion in 2009. |
2009 DEMOGRAPHIC PROFILE OF METRO LOUISVILLE:
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Male |
48% |
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Female |
52% |
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Age 18-24 |
12% |
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Age 25-34 |
17% |
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Age 35-49 |
27% |
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Age 50-64 |
28% |
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Age 65+ |
17% |
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College Educated |
54% |
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White Collar Occupation |
40% |
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$75,000+ HHI |
33% |
RETAIL EXPENDITURES BY BUSINESS CATEGORY:
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Business Category |
Total 2009 Expenditures |
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Automotive: |
$2.5 billion |
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General Merchandise: |
$2.4 billion |
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Building Materials: |
$2.2 billion |
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Grocery: |
$2.6 billion |
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Eating / Drinking Establishments: |
$1.9 billion |
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Health & Personal Care: |
$1.2 billion |
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Department Stores: |
$1.2 billion |
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Furniture/Home Furnishing Stores/Appliance Stores: |
$478 million |
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Clothing & Accessories Store Sales: |
$905 million |
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LOUISVILLE’S MAJOR EMPLOYERS:
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Rank |
Business Name |
2009 Full Time Employees |
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1 |
United Parcel Service |
20,513 |
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2 |
Humana (Fortune 500, HQ in Louisville) |
10,096 |
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3 |
Norton Healthcare Inc. |
8,142 |
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4 |
Jewish Hospital & St. Mary’s HealthCare Inc. |
6,500 |
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5 |
Ford Motor Co. |
5,624 |
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6 |
The Kroger Co. |
5,263 |
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7 |
GE Consumer & Industrial |
4,000 |
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8 |
Walmart |
3,608 |
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9 |
Baptist Healthcare System |
3,305 |
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10 |
University of Louisville Hospital |
2,573 |
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11 |
Catholic Archdiocese of Louisville |
2,343 |
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12 |
Kindred Healthcare (Fortune 500, HQ in Louisville) |
2,153 |
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13 |
Yum Brands Inc. (Fortune 500, HQ in Louisville) |
2,076 |
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14 |
Eon U.S. |
1,902 |
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15 |
AT&T Inc. |
1,700 |
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16 |
Horseshoe Casino Southern Indiana |
1,697 |
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17 |
Publishers Printing Co. LLC |
1,600 |
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18 |
Papa John’s International Inc. |
1,530 |
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19 |
Anthem Blue Cross and Blue Shield |
1,358 |
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20 |
JBS Swift & Co. |
1,350 |
Sources: 2010 Scarborough Research, Release 1; Site Catalyst; 2009 Claritas Inc.; Business First Book of Lists, 2009
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