THE COURIER-JOURNAL
 

The Courier-Journal has a distinguished history for meritorious public service and has been the recipient of ten Pulitzer Prizes, a feat few newspapers can match. Owned by Gannett Co., The Courier-Journal is ranked 7th in the U.S. for its outstanding readership.  More than 6 in 10 DMA adults (808,000) read the paper and visit courier-journal.com every week. 

 
  Weekly Print & Web Site DMA Readership   mapDMA
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  1.  Rochester 77.1%  
  2.  Des Moines Register 71.1%  
  3.  Gannett Wisconsin Newspapers 68.0%  
  4.  Syracuse      67.3%  
  5.  Buffalo 67.2%  
  6.  New Orleans 66.1%  
  7.  Courier-Journal 63.9%  
  8.  Richmond 62.4%  
  9.  Milwaukee 62.2%  
  10.Washington D.C. 62.2%  

Source:  Scarborough INA Penetration Report, 2009 Release 2 

 


HOME & GARDEN

Published every Saturday and read by 244,000 Louisville area adults

Each week Home & Garden showcases stylish, unique homes throughout our market, offering home décor and landscaping tips to local consumers who want to make their house a showplace.

  Audience Targets: 
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  • Women
  • Adults 35-49
  • Homeowners
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    Inside Home & Garden every Saturday:
       
  • Home of the Week – local home is spotlighted on the front page with additional photos in the centerspread
  • Small Spaces
  • Ask Martha
  • Hints From Heloise
  • Your Space
  • Home & garden calendar of local events
  • Local gardening column

  • HEALTH & FITNESS

    Published every Thursday and read by 204,000 Louisville area adults

    Health & Fitness educates readers about staying healthy by providing valuable insights into preventative medicine, wellness trends and exploring the latest in exercise and fitness programs.

      Audience Targets: 
    HG
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  • Women
  • Adults 25-64
  • $75,000+ Household Incomes
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    Inside Health & Fitness every Thursday:
       
  • Health Watch
  • New Medicine
  • Gadgets & Gear
  • Healthy Dish
  • News Flash
  • Q & A
  • Body Shop by Bryant Stamford, local fitness expert

  • Friday Features

    Published every Friday and read by 255,000 Louisville area adults
     

    Friday Features is a fun, highly engaging section packed with entertainment news, movies, music and concert reviews, along with local events to help readers plan their weekend activities.

    Audience Targets: 

    HG
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  • Women
  • Families with Children
  • Young Professionals
  • $75,000+ Household Incomes
  •  
    Inside Extra every Friday:
       
  • Kenny & The Kids
  • The Argument
  • At the Movies
  • On the Town
  • Last Word
  • Online Obsessive
  • Calendar of Local Activities
  • Velocity
    Weekly tab published every Wednesday and available free in restaurants, bars, clubs and racks throughout the Louisville area. Read by 224,000 local adults each month.
     

    Fun…irreverent…humorous…provocative…useful…informative… in a word, DIFFERENT. Velocity is Louisville’s premier lifestyle and entertainment publication and this market’s go-to source for what’s happening around town every day of the week.

    Audience Targets: 

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  • Young Professionals
  • Adults 25-34
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    Inside Velocity every Wednesday:
       
  • Topical Feature story
  • What's Going On This Week
  • Party Crasher
  • Life and How to Live it
  • Local Concert Calendar
  • That Week’s Winners & Losers
  • Loveville (Adult Advice Column)
  • Sound & Vision
  • The Big Screen
  • Bar Guide & Drink Specials
  • SCENE
    Published every Saturday and read by 307,000 Louisville area adults
     

    Saturday’s Scene section is unique in the sophisticated way it brings fashion, beauty and shopping to life by showing readers how they can be savvy and stylish all at the same time. Adding a dash of celebrity gossip, fine dining, music and the latest in "must have" personal technology makes Scene a captivating section that delivers a female audience with maximum buying power.

     
      Audience Targets: 
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  • Women
  • Adults 25-54
  • College Graduates
  •  
    Inside Scene Weekly every Saturday:
       
  • Stylemaker column – features local woman on the cover and profile inside
  • Restaurant updates & reviews
  • Cooking Classes
  • Wine tastings
  • News gadgets and gizmos
  • Movie Listings
  • Pop Culture cues


  • CLASSIFIEDS

    Published Wednesday, Friday, Saturday and Sunday, and read by 295,000 Louisville area adults
     

    The Courier-Journal’s Classifieds is Louisville’s best and most comprehensive selection of jobs, real estate, new and pre-owned vehicles, general merchandise and services. The Classifieds are truly destination sections and deliver several qualified audiences, including job seekers, house hunters and car shoppers.

    Louisvlle is a market loaded with potential - nearly 100,000 local adults state that they plan to buy a new home in the next year; 238,000 intend to purchase or lease a new or used vehicle; and more than one-quarter million adults plan to seek new employment opportunities in the coming year.

     
      Audience Targets: 
    HG
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  • Adults 18-49
  • Families with Children
  • Homeowners
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    NEIGHBORHOODS

    Published every Wednesday and read by 254,000 Louisville area adults
     

    Neighborhoods is a zoned tabloid section with 12 different versions delivered to various communities throughout Louisville and Southern Indiana. With its intensely local focus on school news, high school sports and family-oriented features, Neighborhoods has something of interest for everyone and is the perfect advertising solution for small businesses who need to target the area right around their store.

    Neighborhoods also serves as a Total Market Coverage (TMC) vehicle and is carrier-delivered to both subscribers and non-subscribers in six geographical areas.



      Zone A Highlands/Crescent Hill

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      Zone B St. Matthews (TMC)
      Zone C Southeast
      Zone E Northeast (TMC)
      Zone F Middletown (TMC)
      Zone G Oldham County (TMC)
      Zone H Bullitt County
      Zone I South Central
    Zone K Central/West
    Zone M Southwest
      Zone R Clark Co., Indiana (TMC)
      Zone Q Floyd and Harrison Counties, Indiana (TMC)


    HER SCENE

     

    Her Scene is a glossy, sophisticated style magazine that showcases local shopping, beauty, entertaining, dining and wellness.  Published four times per year, Her Scene is reminiscent of national fashion magazines with its beautifully choreographed photos and layouts.  Her Scene is targeted to women with $100,000+ household incomes and provides advertisers with a proven strategy for reaching this market’s most powerful consumers. 

       
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    PREPRINTS
     

    With advertising preprints, The Courier-Journal delivers your target audience, no matter how large or small. We can help you design a customized program that can include engaging options like sticky notes, polybags or preprint “jackets,” as well as traditional fliers or inserts. We’ll then distribute your advertisement to newspaper subscribers, nonsubscribers, or both – in the counties or ZIP codes of your choice – all at a very affordable price point.  

       
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    Sources: 2010 Scarborough Research, Release 1; 2008 Louisville Market Study



     
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