The Courier-Journal has a distinguished history for meritorious public service and has been the recipient of ten Pulitzer Prizes, a feat few newspapers can match. Owned by Gannett Co., The Courier-Journal is ranked 7th in the U.S. for its outstanding readership. More than 6 in 10 DMA adults (808,000) read the paper and visit courier-journal.com every week.
Weekly Print & Web Site DMA Readership
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1. Rochester
77.1%
2. Des Moines Register
71.1%
3. Gannett Wisconsin Newspapers
68.0%
4. Syracuse
67.3%
5. Buffalo
67.2%
6. New Orleans
66.1%
7. Courier-Journal
63.9%
8. Richmond
62.4%
9. Milwaukee
62.2%
10.Washington D.C.
62.2%
Source: Scarborough INA Penetration Report, 2009 Release 2
HOME & GARDEN Published every Saturday and read by 244,000 Louisville area adults
Each week Home & Garden showcases stylish, unique homes throughout our market, offering home décor and landscaping tips to local consumers who want to make their house a showplace.
Audience Targets:
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Women
Adults 35-49
Homeowners
Inside Home & Garden every Saturday:
Home of the Week – local home is spotlighted on the front page with additional photos in the centerspread
Small Spaces
Ask Martha
Hints From Heloise
Your Space
Home & garden calendar of local events
Local gardening column
HEALTH & FITNESS Published every Thursday and read by 204,000 Louisville area adults
Health & Fitness educates readers about staying healthy by providing valuable insights into preventative medicine, wellness trends and exploring the latest in exercise and fitness programs.
Audience Targets:
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Women
Adults 25-64
$75,000+ Household Incomes
Inside Health & Fitness every Thursday:
Health Watch
New Medicine
Gadgets & Gear
Healthy Dish
News Flash
Q & A
Body Shop by Bryant Stamford, local fitness expert
Friday Features
Published every Friday and read by 255,000 Louisville area adults
Friday Features is a fun, highly engaging section packed with entertainment news, movies, music and concert reviews, along with local events to help readers plan their weekend activities.
Audience Targets:
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Women
Families with Children
Young Professionals
$75,000+ Household Incomes
Inside Extra every Friday:
Kenny & The Kids
The Argument
At the Movies
On the Town
Last Word
Online Obsessive
Calendar of Local Activities
Velocity Weekly tab published every Wednesday and available free in restaurants, bars, clubs and racks throughout the Louisville area. Read by 224,000 local adults each month.
Fun…irreverent…humorous…provocative…useful…informative… in a word, DIFFERENT. Velocity is Louisville’s premier lifestyle and entertainment publication and this market’s go-to source for what’s happening around town every day of the week.
Audience Targets:
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Young Professionals
Adults 25-34
Inside Velocity every Wednesday:
Topical Feature story
What's Going On This Week
Party Crasher
Life and How to Live it
Local Concert Calendar
That Week’s Winners & Losers
Loveville (Adult Advice Column)
Sound & Vision
The Big Screen
Bar Guide & Drink Specials
SCENE Published every Saturday and read by 307,000 Louisville area adults
Saturday’s Scene section is unique in the sophisticated way it brings fashion, beauty and shopping to life by showing readers how they can be savvy and stylish all at the same time. Adding a dash of celebrity gossip, fine dining, music and the latest in "must have" personal technology makes Scene a captivating section that delivers a female audience with maximum buying power.
Audience Targets:
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Women
Adults 25-54
College Graduates
Inside Scene Weekly every Saturday:
Stylemaker column – features local woman on the cover and profile inside
Restaurant updates & reviews
Cooking Classes
Wine tastings
News gadgets and gizmos
Movie Listings
Pop Culture cues
CLASSIFIEDS
Published Wednesday, Friday, Saturday and Sunday, and read by 295,000 Louisville area adults
The Courier-Journal’s Classifieds is Louisville’s best and most comprehensive selection of jobs, real estate, new and pre-owned vehicles, general merchandise and services. The Classifieds are truly destination sections and deliver several qualified audiences, including job seekers, house hunters and car shoppers.
Louisvlle is a market loaded with potential - nearly 100,000 local adults state that they plan to buy a new home in the next year; 238,000 intend to purchase or lease a new or used vehicle; and more than one-quarter million adults plan to seek new employment opportunities in the coming year.
Audience Targets:
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Adults 18-49
Families with Children
Homeowners
NEIGHBORHOODS
Published every Wednesday and read by 254,000 Louisville area adults
Neighborhoods is a zoned tabloid section with 12 different versions delivered to various communities throughout Louisville and Southern Indiana. With its intensely local focus on school news, high school sports and family-oriented features, Neighborhoods has something of interest for everyone and is the perfect advertising solution for small businesses who need to target the area right around their store.
Neighborhoods also serves as a Total Market Coverage (TMC) vehicle and is carrier-delivered to both subscribers and non-subscribers in six geographical areas.
Zone A
Highlands/Crescent Hill
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Zone B
St. Matthews (TMC)
Zone C
Southeast
Zone E
Northeast (TMC)
Zone F
Middletown (TMC)
Zone G
Oldham County (TMC)
Zone H
Bullitt County
Zone I
South Central
Zone K
Central/West
Zone M
Southwest
Zone R
Clark Co., Indiana (TMC)
Zone Q
Floyd and Harrison Counties, Indiana (TMC)
HER SCENE
Her Scene is a glossy, sophisticated style magazine that showcases local shopping, beauty, entertaining, dining and wellness. Published four times per year, Her Scene is reminiscent of national fashion magazines with its beautifully choreographed photos and layouts. Her Scene is targeted to women with $100,000+ household incomes and provides advertisers with a proven strategy for reaching this market’s most powerful consumers.
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PREPRINTS
With advertising preprints, The Courier-Journal delivers your target audience, no matter how large or small. We can help you design a customized program that can include engaging options like sticky notes, polybags or preprint “jackets,” as well as traditional fliers or inserts. We’ll then distribute your advertisement to newspaper subscribers, nonsubscribers, or both – in the counties or ZIP codes of your choice – all at a very affordable price point.
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Sources: 2010 Scarborough Research, Release 1; 2008 Louisville Market Study