Courier-Journal Media can help you strengthen and grow your business by effectively reaching your ideal audiences. As a consultative media company, we deliver your message using multi-platform products and a variety of ad formats. Multiple targeting opportunities make it easy for you to connect with local customers to create profitable partnerships.
Courier-Journal Media has an unrivaled understanding of the marketplace and will use this intelligence to give your advertisements maximum targeting capabilities. Every week, our portfolio of print and digital products reaches more than
7 in 10 Louisville-area adults, delivering the audiences you need for long-term results.
MEN 25-54
Market potential: 232,000 men 25-54
Weekly print/digital readership: 75%
Weekly frequency: 5 times
Weekly impressions: 870,000
YOUNG PROFESSIONALS
Market potential: 73,000 young professionals (adults 25-39 with college degrees+)
Weekly print/digital readership: 73%
Weekly frequency: 4.5 times
Weekly impressions: 240,000
WOMEN 25-54
Market potential: 238,000 women age 25-54
Weekly print/digital readership: 73%
Weekly frequency: 4.5 times
Weekly impressions: 782,000
BOOMERS
Market potential: 310,000 Boomers (adults age 45-64)
Weekly print/digital readership: 74%
Weekly frequency: 5.6 times
Weekly impressions: 1.3 million
AFFLUENT ADULTS WITH $100,000+ HOUSEHOLD INCOMES
Market potential: 151,000 affluent adults ($100,000+ household incomes)
Weekly print/digital readership: 83%
Weekly frequency: 6.2 times
Weekly impressions: 777,000
FAMILIES WITH CHILDREN
Market potential: 313,000 families with children under age 18
Weekly print/digital readership: 69%
Weekly frequency: 4.5 times
Weekly impressions: 972,000
Source: 2010 Scarborough Research, Release 1
